Aviva Homeless Children Campaign

I decided to tackle this brief to let me explore more creative outputs without the concern of a budget. The aim of this brief was to raise awareness of insurance company, Aviva's involvement with charities that help get homeless children off the street.

My concept was to use a cardboard box, an item that many children create cars and rocket ships from but in this instance the child has turned it into their home. The flyer would initially be presented flat with the box outline perforated so when flexed slightly the box would pop out revealing the message on the box. This tactile approach is to engage the audience with the issue with a more clever and interesting approach than a standard flyer.

concept design

2011
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Aviva flyer
Aviva flyer front
Aviva flyer
Aviva flyer back